No doubt that mobile apps have become an essential part of our everyday life but mobile apps should be fast, reliable, and efficient. Any app that is not fast, reliable, or efficient isn’t regarded highly by users and leads to high uninstall rates. For developers, achieving seamless performance isn’t just about writing clean code, it is also about rigorous performance testing to ensure that the app performs perfectly in real-world scenarios like high traffic, large data loads, and unexpected inputs.
Any developer who launches an app too quickly and skips performance testing can face issues like slow load times, frequent crashes, excessive battery drain, poor network adaptability, and frustrated users later on which can have dire consequences including negative reviews, a high bounce rate, and loss of revenue.
To ensure that your mobile app delivers optimal performance and performs as the users expect it to, you should never skip performance testing. Here we have discussed some compelling reasons that explain the importance of performance testing and why you should never overlook performance testing in app development and deployment.
To Ensure a Smooth User Experience
The first impression that an app has on a user determines whether the user will stay and keep using the app for a long time or abandon it. When it comes to making a positive first impression, the importance of performance testing cannot be overlooked because performance testing helps to ensure a smooth user experience with fast and fluid interactions.
Because users of today hate waiting and loading delays can frustrate them, performance testing helps to detect common performance issues like UI lag, touch response delays, and screen transition to ensure a smooth user experience and prevent users from driving away.
To Prevent App Crashes
One of the major issues that push or drive users away and leads to users uninstalling the app is app crashes. App crashes are a leading cause of user dissatisfaction and frequent crashes can not only lead to high uninstall rates but can also result in negative reviews on app stores. It has been estimated that 62% of users uninstall an app if they experience crashes or freezes.
All of this can be prevented with performance testing that simulates real-work scenarios to identify weak points before launch so that they can be addressed. SHAREIt, the popular file-sharing app regularly performs the app’s performance testing so that it doesn’t have any major issues or app crashes. Download the ShareIt APK now to see how frequent app performance testing can make a difference.
To Identify and Fix Memory and Battery Drain Issues
Another reason why performance testing is important and should never be overlooked is that it identifies and fixes issues like memory drain, battery drain, or resource hogging. If a certain app is consuming excessive memory or draining battery too quickly, then it can frustrate users and compel them to uninstall the app.
Mobile apps that don’t go through performance optimization often consume too much RAM and battery which slows down other phone functions and degrades the overall performance of the smartphone. Plus, an app that is not optimized also leads to issues like overheating.
Performance testing prevents all of this from happening by identifying why these issues are arising in the first place so that users don’t face these issues after installing the app. Telegram is a good example of an app that is properly optimized to ensure efficient app operations. You can download it here to see yourself.
To Improve Compatibility Across Devices and OS Versions
While developing an app, developers are unaware of the fact that whether the app will work across different devices and OS versions or not. Because users expect apps to work flawlessly on their devices regardless of the device they have or the OS version they are using, it is challenging for developers to ensure consistent app performance and compatibility across all platforms and devices.
This is where performance testing comes into play, which involves testing on different screen sizes, hardware capabilities, and OS versions to ensure that the app works flawlessly on all devices and platforms, regardless of device specifications or OS version.
To Optimize App Speed and Responsiveness
If you are overlooking performance testing then you are basically overlooking the importance of app speed and responsiveness. App speed and responsiveness are two crucial factors that play an important role in determining an app’s success. Users these days expect apps to respond instantly. Any app that is slow leads to user frustration and high uninstall rates.
To optimize app speed and responsiveness, you should never skip performance testing, as performance testing analyzes loading times, transition speeds, and background process efficiency and allows you to find any specific area or process where the app might be slow or unresponsive so that you can work on that process to ensure quick app responses.