Richard Gibson, Sales Director at iconic sailing yacht builder Oyster Yachts, has revealed that for this year’s Southampton Boat Show Oyster will focus on connecting with current owners as well as building relationships with new potential owners, continuing the brand’s commitment to its ‘Oyster family’. Running from the 14th-23rd of September, the Southampton Boat Show is one of the most important North European in-water events in the yachting calendar.
Southampton-based Oyster Yachts will have a hospitality area here for the first time in recent years, located in the company’s floating marquee. This will be a place where current owners, those associated with Oyster and the company’s clients can all come together and have a glass of champagne. After all, for many of these people Southampton Boat Show is a much-relished chance to catch up with old friends and feel part of the Oyster family. Gibson explained the team’s close relationships with their Oyster owners, saying: “The Oyster family is a big thing that we talk about a lot; being part of that family or community of people.” Continuing to build these bonds is very important to Oyster.
Meanwhile, potential customers will have the opportunity to learn about the breadth of what Oyster does, not just looking at new sailing yacht models but the wide range of areas the company specialises in. This will include information about its upcoming regattas and ongoing World Rally, with presentations planned from CCO Paul Adamson, who skippered the first Oyster 885 around the world in the first Oyster World Rally. Gibson also plans to educate those interested about Oyster’s service centre and dock in Mallorca, which it is hoping to expand soon to the Caribbean.
From the company’s charter department, Oyster Charter Manager Molly Marston will be flying in from the US and on hand to answer any enquiries. Southampton Boat Show will have a large Oyster presence, especially from its project managers, who will be talking to people about building the Oyster sailing yachts. Other members of the team will include brokers from the US, Palma, Ipswich, and of course from the Southampton shipyard.
The event will also bring an opportunity to display one of Oyster’s beautiful previous models, the popular 575. This particular boat will be borrowed from its owner for the show, testament to the tight-knit nature of the Oyster family. Though this particular model is no longer available, it informs the build of two new yachts – the Oyster 565 and Oyster 595, due to be completed next year – so will provide a good representation for those interested to look around. The 575 is expected to be one of the more popular vessels at the Southampton show.