London is a big city, and as such marketing your small business may prove challenging, not least because of the sheer amount of businesses that operate within the city. It is imperative that you reach out to new customers as quickly as possible in order to stimulate cash flow and set the wheels of growth in motion. Luckily, basic (but effective) marketing methods need not be expensive, so here are some excellent ways to market your business locally in London.
Using a service like Leafletdrop to create and deliver unique business leaflets can be very effective way of attracting customers to your business. Since you can have full control over the design and content of a leaflet, you can market your business in the way you want, and make sure that it is well and truly on the map for customers in the local area.
The more engaging you can make your leaflets, the better, so it might be good a good idea to research some leaflet design tips to truly make yours stand out.
There is no doubt that London is an expensive city, and as such one where people are always on the lookout for good deals/discounts. If you can offer potential customers discounted products/services (you could even advertise this using leaflets) then you have a good chance of piquing their interest.
If you offer a genuinely useful service or quality products, then your customers will no doubt remember your business and come back for more, even without discounted prices.
Online marketing is undoubtedly one of the most important elements of success for modern businesses, and starting off early can be invaluable. Google now displays a list of local London businesses whenever someone searches for a business in the city. Making sure your business is on this list and keeping contact details up to date would be a good first step in helping your business become more accessible to those looking online.
Social media is also an incredibly important tool when it comes to online marketing, as you can reach large numbers of people with relatively little work and usually at no cost.
No matter which marketing methods you choose to employ, it is essential that you capitalise on the new customers coming in by offering excellent customer service. Be sure to choose marketing methods which will allow you to best express your business, and you will have a great chance of being successful.