Becoming a blogger has never been easier. If you live in London, and you feel as though you have a voice or passion that you’d like to share with others, now is the time to get started. Although the blogging market is heavily saturated, it doesn’t mean that you can’t stand out and have fun. Many people blog, but only a small amount stick with it, so be one of the few people like Tom Jones who stand the test of time. It’s actually incredibly hard to blog successfully, but almost anyone can start.
Set Up Your Blog Properly
You can, of course, set up a free blog in seconds, but this really isn’t recommended if you want to take your blog further in the future. Get it hosted properly; not only does Google love it when you have your own site, but it means that you get to keep any royalties that you make. This can be set up using WordPress through a third party hosting site like 1&1, for example. There are, of course, hundreds of hosting sites, so shop around. Get a package that is WordPress safe. If you’re not sure how to set up a blog (it can be a little complicated), check out some guides online, so here’s one to get you started.
After your blog has been set up, you will drift happily through the honeymoon phase, before reality comes crashing down. It’s harder to update your blog regularly than you might think. However, especially in the early days, pumping your London blog full of fresh content is a must. Updating once or twice a week is effectively the bare minimum, but do what you can to ensure regular posts of high quality.
Track Your Growth
Through a website like Google Analytics, you can track how well your content is doing online. It’s important to track your growth, so you can see what works well, what you need to improve on, and find the motivation to keep boosting those page views.
Turn yourself into a brand. This may sound a bit salesy, but you’re not going to be marketable without this. Be sure that anyone who wants to work with you pays you (unless, of course, it’s a mutual exchange between bloggers). Think about your blog’s design and if it’s appealing to strangers. The way you come across is half the battle.
Approach Other Blogs
Once your blog has grown enough that it carries some weight online, approach other bloggers and blogs to make friends and see if you want to collaborate on anything. Go to events where other bloggers in your niche will be hanging out. Forge relationships. Join the blogging network. If you stay as an island, you will be left at sea.
Stay True To What You Love
Don’t start selling out massively. Stay true to the things that you are passionate about within London. Sometimes, passing up a bit of money is worth it, so your blog remains exquisite and your readership remains loyal.