If you have decided to open a new office in London but can’t afford the ‘nicer’ areas, it’s not all bad news. There are a number of things you can do to make your business work in some of the less prime locations. By moving further away your rent will be cheaper so you can spend more on other things that can help your business thrive.
Make It Look Presentable
Just because you have moved away from some of the best locations, doesn’t mean that you can let appearances slide. You should take care that when people look at the outside of your building, so visitors and potential customers or clients know what they are looking at. Signage is important, so ensure that you have an eye-catching logo and clear business name outside the property.
Your reception should be immaculate and reflect the theme and personality of your company, whether it’s modern and trendy or more traditional and formal.
Ensure Its Security
By moving away from some more populated areas, you may be receiving a good price due to the area. If this is the case you may want to up your security, so that that not only you feel secure, but so do your employees and your clients. CCTV is an important security measure to include as it acts as a great deterrent for theft and vandalism.
An alarm system is also a must, as it can protect your property and its contents while you are away. Not only will these security measures act as a prevention method, they may also reduce your insurance premiums if you use a reputable company for the installation.
Advertise, Advertise, Advertise!
If you have moved away from the some of the more well-known areas, your business may also not be as well known, which is why you need to get your name out there. Advertising can be expensive, but if you make the most out of what you have, use your connections and some free advertising techniques, you have a good chance.
Facebook, Twitter and other social media platforms are great for utilising a platform that is free and available to such a wide audience. If you have any connections within the industry, make use of them and ask friends and family to recommend your services to people they know. Depending on your industry, you may also want to throw a launch party to make yourselves known to the area, and also create a buzz of excitement around your business.
Everyone loves a discount; it makes them feel they are getting more for what they are spending. As a new business you need to first attract your clients, then when they see what a fantastic company you are with such great service, they will want to stay. Whether it’s money off or extra services, this can help to create your brand awareness – after that it’s up to you to retain your customers.
By following these top tips you can help your business to flourish, without the expensive price tag.
This post was written by Ekta Mair – although she wanted to start her new business in London, she couldn’t afford the more popular areas so decided on a less desirable area for a cheaper price. She contacted UK CCTV for their high quality services and now feels safe and secure in her new property.