Fashion Week strutted into town in May this year and, although we’ve already pointed out a few things we learned from the industry’s adults during that five-day bonanza, we forgot to touch upon the striking impression delivered to us by the well-dressed kids who were in tow.
These infant fashionistas are surely dressed by mum and dad, but the fact remains: they pull off their respective looks with a kind of charm and infectious joy that’s all too rare in the adult scene. It’s for this reason that we’re celebrating the everyday style of the capital’s chic children.
It can be a peculiar quirk of the UK that schoolchildren wear uniforms. And while the merits of it are understandable, it’s possible that it can stunt a child’s self-expression. Nonetheless, British kids still find room to manoeuvre where they can, which is why you might see an eco-conscious pupil making a statement by rocking something bright and cool, yet environmentally-friendly, like a sustainably produced school backpack from a company called ergobag, who use fabrics from 100% recycled materials. Elsewhere, the less politically-minded London whippersnapper can be seen on the school bus sporting some beguiling and stylish winter and summer jackets, like these wonderful coats courtesy of the great British institution, House of Fraser.
If you head out west, where expectations are a bit higher, the kids of Kensington take it one step further, emulating the Great Gatsby with some Roaring Twenties inspired accessories. These could be a plain umbrella – used in lieu of a walking stick, of course – and a slicked side part haircut for the boys, or a pretty floral headpiece for the girls.
Outside of school, London’s little hipsters really let their hair down in the playgrounds and parks across zones 1 to 6. Climbing frame smart casual attire is the name, and looking good while having fun is the game. And with so much smiling going on instead of pouting, it’s no wonder that the cute-looking boys and girls are being swept off the swings and let loose on photoshoot sets. Yes, these mini models are having their playtime captured by professional photographers for child modelling agencies. Have a look at the Instagram account for Kids London Model Agency if you don’t believe it – definitive proof that the next generation of Londoners are dressed to impress earlier than ever before.