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New London Cable Car Gets a Name – The Emirates Air Line

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The London Government has successfully sold the naming rights two it’s new Cross River cable car line.

According to the Evening Standard:

One of the world’s biggest airlines is set to start ‘flying’ passengers across the Thames in a deal that will see its brand name appear on every London Tube map.

Emirates, which sponsors Arsenal football club, can today be revealed as the backer of Boris Johnson’s cable car project, which will link the O2 arena in Greenwich with the Excel exhibition centre at the Royal Docks.

As part of the £36million, 10-year deal for the new Emirates Air Line, the company will see its branding on all future versions of Harry Beck’s Tube map design. Two new stations will be added to future versions of the map – Emirates Greenwich Peninsula and Emirates Royal Docks.

The cable car’s “flight path” across the Thames will also be depicted on the maps in bright “Emirates red”.

It is the first time corporate branding has appeared on the map.

I suspect it’s only a matter of time before they sell the naming rights to all the other Tube Lines. They’d make too much money not to.

Here’s a new video from London about the Cable Car:

Author: jonathan

Jonathan is a consummate Anglophile who launched Anglotopia.net in 2007 to channel his passion for Britain. Londontopia is its sister publication dedicated to everything London.