The Thrifty Theatregoer’s Guide to London’s West End Deals

London’s West End is renowned for its world-class theatre productions, but ticket prices can often be steep. However, with some insider knowledge and savvy strategies, you can enjoy the best of London theatre without breaking the bank. Here’s your comprehensive guide to scoring affordable theatre tickets in the capital.

Londontopia’s recommended place to purchase West End tickets is London Theatre Direct; we get a commission that helps support Londontopia’s operating costs if you order through them. They have sales and discounts all the time. Browse them here.

TKTS Booth in Leicester Square

The TKTS booth, run by the Society of London Theatre, is a go-to spot for discounted same-day and next-day tickets. Located in the heart of Leicester Square, it offers up to 50% off face value for many shows.

Tips:

• Arrive early for the best selection
• Be flexible with your show choices
• Check their website for current offerings before visiting

Same Day Seats

Many theatres offer a limited number of cheap tickets on the day of the performance, usually when the box office opens.

Tips:

• Be prepared to queue early, especially for popular shows
• Bring something to keep you entertained while waiting
• Some theatres have moved to online day seat lotteries, so check individual theatre websites

Rush Tickets

Similar to day seats, rush tickets are offered at discounted prices shortly before the performance. Apps like TodayTix often have exclusive rush ticket offers.

Tips:

• Set a reminder to check the app at the designated time (usually 10 AM)
• Be quick – popular shows sell out fast

Lottery Systems

Many shows, particularly the most popular ones, offer lottery systems for cheap tickets.

Tips:

• Sign up for multiple show lotteries to increase your chances
• Check both online and in-person lottery options
• Be aware that some lotteries are held hours before the show, while others are held days in advance.

Student and Youth Discounts

If you’re a student or under 26, many theatres offer special discounts.

Tips:

• Always carry valid ID
• Check schemes like Entry Pass at the National Theatre or Young Barbican for ongoing offers

Standing Room

Some theatres offer very cheap standing tickets, particularly for shows that haven’t sold out.

Tips:

• This works best for shorter shows
• Bring comfortable shoes
• Check theatre websites or call box offices for availability

Preview Performances

Tickets for preview performances (before the official opening night) are often cheaper.

Tips:

• Sign up for theatre newsletters to be notified about upcoming shows
• Book early, as these tickets can sell out quickly

Matinee Performances

Matinee (afternoon) shows are often cheaper than evening performances.

Tips:

• Midweek matinees are usually the cheapest
• Combine with a day of sightseeing for a full London experience

Discount Websites

Websites like LastMinute.com, Love Theatre, and London Theatre Direct often have deals on tickets.

Tips:

• Sign up for newsletters to be notified of flash sales
• Compare prices across multiple sites
• Be wary of hidden fees
• Be wary of cancellations and refunds, as the resellers often won’t give you a refund if you have to cancel.

Theatre Memberships

If you’re a frequent theatregoer, consider theatre memberships for priority booking and discounts.

Tips:

• The National Theatre, Royal Shakespeare Company, and Old Vic all offer membership schemes
• Calculate if the membership cost will be offset by the discounts you’ll receive

Off-West End and Fringe Theatres

Don’t limit yourself to just the West End. Smaller, Off-West End and fringe theatres often offer high-quality productions at lower prices.

Tips:

• Check out venues like the Southwark Playhouse, Park Theatre, and Theatre503
• Sign up for the Off-West End newsletter for updates on shows and offers

Meal Deal Packages

Some ticketing websites offer dinner and show packages that can work out cheaper than buying separately.

Tips:

• Compare the package price with individual ticket and meal costs
• Check restaurant reviews to ensure you’re getting good value

Group Bookings

Booking as a group can often lead to discounts.

Tips:

• Check theatre websites for group booking information
• Some shows offer better group rates than others, so shop around

Time Your Booking

Timing can be crucial when it comes to getting cheap tickets.

Tips:

• Book very early (when shows first go on sale) or last minute for the best deals
• Be aware of booking fee differences between online, phone, and in-person bookings

Follow Social Media

Many theatres and shows offer flash sales or special discounts through their social media channels.

Tips:

• Follow your favorite theatres and shows on Twitter, Facebook, and Instagram
• Enable notifications to never miss a deal

Consider Restricted View Seats

Seats with a partially obstructed view are often significantly cheaper.

Tips:

• Check seat review websites to gauge how restricted the view really is
• For some shows, a partially obstructed view won’t significantly impact your enjoyment

Remember, the key to getting cheap theatre tickets in London is to be flexible, persistent, and well-informed. Don’t be afraid to try multiple strategies, and always have a backup plan. With these tips, you’ll be well on your way to enjoying London’s world-class theatre scene without the world-class prices.

Happy theatregoing!