Guest post by Maria Kruk, an author for England.net
One of the reasons of why travelers rush specifically in London during Christmastime, is fantastic sales and shopping tours all around the city. It is possible to say that “Merry Christmas!” might be transformed into “Merry Shopping!” wish, when discounts reach the 50 per cent point, altering London streets in a real Eden for shopaholics.
In practice, two major sales’ periods might be underlined: Pre-Christmas in mid December and Christmas sales, which start right on December 27th and last for about three weeks. On 25-26th of December London streets remain comparatively silent, as Christmas approached. On these days the citizens enjoy the holiday and associated rejoicings, while those on shopping tour can have a break. Above all, the idea of shopping is related to various things – fabulous brands, Christmas fairs, traditional gifts and many others. Though, iIn December even the most mistrustful and reluctant shoppers might develop a sales’ addiction.
Oxford Street for Fashionmongers
It happened to be the most crowded place, causing even road blocking by municipal authorities. 2,4 km and more than 500 shopping points are at tourists’ disposal, including fashionable stores, such as Gap, H&M, Massimo Dutti, River Island, Pull&Bear, and grand department stores – Selfridges, Debenhams, Primark, etc. Most of the stores around offer 60 per cent sales on the last year collections. Besides, Oxford Street is likely to be one of the best spots in London to examine Christmas adornments. This year it was installed 78 days before the Holy Night, replacing conventional illuminations, so the shoppers could perceive the spirit of Christmas in advance.
The term is associated with marvelously decorated show-cases of boutiques department stores in London, which is completely free to watch. While tourists consider one of the Christmas attractions, stores’ management consider this a nice tool to pull in more and more potential clients. Admittedly, watching beautifully staged Christmas and New Year scenes or designers’ installations on, for example, Selfridges and Fortum and Mason, can make one to go inside and spare every penny left!
Touring Around Christmas Markets
Christmas fair on the south bank of Thames River is pretty much traditional site in London. It promises lots of shopping vendors, delicious food and drinks, and certainly a stunning view on London panorama. Winter Wonderland in Hyde Park is a dreamlike place with dozens of carousels and illuminations and culinary highlights of German cuisine (from where Christmas fair tradition rooted), including Bratwurst sausages and Bavarian beer. Speaking of shopping choice, it is quite wide, ranging from simple but adorable keepsakes up to jewelry and ceramics, all the crafts possible, so to say. Duckie Christmas Market in Barbican Art Centre is completely different from the previous. It is all about old-fashioned London, retro and vintage style. Besides, intriguing performances, visitors might buy unique works by London painters, sculptors and jewelers.