A huge part of London’s charm is its diversity and all-embracing character, making it a melting pot of individuality and creativity. This spirit is most prominently felt through the London fashion scene, home to some of the most unique and original styles. Keeping up with the city’s latest trends doesn’t require a front row seat at London Fashion Week – the streets are alive with fashion-forward Londoners who are inspiring not only the latest styles but also a new wave of bloggers. Here is a candid look at the capital’s eclectic everyday fashion culture through the eyes of some of London’s most en vogue bloggers.
Stella’s Wardrobe documents the outfits of a young female blogger who describes herself as a “Londoner at heart”, and is an endless source of inspiration for what to wear when out and about in the capital. As well as creating extremely unique looks from a mixture of vintage garments and clothing from the high street, Stella’s Wardrobe also lists where she bought each item, making it easy to recreate your favorite London looks.
The Frugality is an essential lesson in balancing the costs of everyday London life and still being at the cutting edge of fashion. A freelance fashion stylist and art director, Alexandra Stedman invites you into her London life through photos of her everyday fashion picks, intermingled with other lifestyle products. The Frugality looks like something straight out of a glossy magazine, demonstrating how to dress classically and luxuriously in the city.
The Style Scout
One of the most candid fashion blogs of its kind, The Style Scout celebrates everyday Londoners who are making a fashion statement whilst going about their daily lives in various locations around the city. Rather than carefully planned and posed fashion shots, the blogger behind The Style Scout captures the most individual and eye-catching styles as and when the site encounters them, providing true insight into the diverse fashion scene that colors the streets of London.
Fashion blogs are the most up-to-the-minute way to stay on the pulse of new trends, and provide all the inspiration you need for dressing in London. They are also a great way to express and share your own unique style, and the world of fashion blogging is open to all. Creating a fashion blog is relatively simple, requiring little more than a website and a camera to capture your favorite looks. The best web hosting providers work compatibly with blogging tools, as hosts such as 1&1 can be used in conjunction with WordPress. What’s more, small digital cameras are cheap and great for spontaneous fashion shoots around the city.