Londonism: IKEA Building It’s Own Village in East London

I came across this article and found it really interesting – Swedish furniture retailer IKEA is building it’s own neighborhood in East London after the Olympics.

From CNBC:

Inter IKEA Holding Services, the intellectual property owners of the home-goods retail monolith, recently announced plans to build an entire neighborhood in Stratford, East London, just south of the Olympic Park, where the 2012 Olympics will take place.

The new district, Strand East, will include 1,200 homes, of which about 40 percent will have three or more bedrooms. Strand East will also have a 350-room Courtyard by Marriott [MAR 29.24 -0.77 (-2.57%) ] hotel, 480,000 square feet of offices, shops, cafes, restaurants, a school, a nursery, and a health-care facility, allowing residents to accomplish daily errands and needs without having to drive.

The 26-acre neighborhood-in-progress is being designed to include car-free pedestrian zones, courtyards and landscaped grounds, while the planned underground parking means vehicles will be stowed tidily out of sight. The parcel is bordered on two of three sides by waterways, so the community might take on a Venice-like feel, with a water taxi service, a floating cocktail bar, and moorings that will be available for residents’ use.

Read more here.

Sounds really cool. I’m a big fan of IKEA products! Bet it’d be a cool place to live.


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