Orange Juice maker Tropicana has launched a new social media campaign where they’ve placed a large artificial sun in Trafalgar Square. It’s a pretty impressive little light.
Here’s their arty video about it:
Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana’s Brighter Mornings campaign brightens up Trafalgar Square.
Tropicana has also released a fun little video that shows how they created the art installation.
See how art collective Greyworld created a spectacular sun which was raised over Trafalgar Square as part of Tropicana’s Brighter Mornings campaign.
Taking over six months to create, the Trafalgar Sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, 4-million lumens of light.
Very cool! If you’re in London – drive by Trafalgar Square at night to check it out!