London’s West End has officially launched the 2024 festive season, transforming into a glittering winter wonderland. This year, Regent Street celebrates a historic milestone—70 years of iconic Christmas illuminations—with the “Spirit of Christmas” display, featuring over 30 dazzling spirits made from more than 300,000 LED lights. These lights are cleverly set to timers to save energy, making the display both spectacular and eco-conscious.
The switch-on event featured live choir performances of beloved holiday tunes, delighting crowds gathered along Regent Street, St James’s, Piccadilly, and more. The lights, including installations at Jermyn Street, St James’s Market, and Quadrant Arcade, create a magical atmosphere stretching across central London. This enchanting display invites visitors to enjoy the capital’s holiday spirit while shopping at flagship stores like Burberry and Fortnum & Mason, indulging in festive treats, or experiencing seasonal dining at renowned locations like The Ritz and The Wolseley.
In Leicester Square, star-themed lights add sparkle to the annual Christmas Market, where visitors can explore festive stalls offering crafts, gifts, and seasonal food. St Martin’s Lane also shines brightly with its own display, adding festive charm to the theatre district, where acclaimed shows such as Dr. Strangelove at the Noel Coward Theatre and Barcelona starring Lily Collins at the Duke of York’s Theatre bring added entertainment options.
This year’s display represents more than a visual spectacle; it’s an invitation to immerse in the best of London’s cultural and holiday offerings. The West End’s lights will remain lit through January 5 on Regent Street and St James’s, with St Martin’s Lane glowing until January 7, offering visitors ample time to soak up the festive magic.
To make the most of the season, Londoners and tourists can explore helpful guides and suggested itineraries from Art of London, which provide curated experiences to enjoy everything the area has to offer, from shopping and dining to arts and entertainment. For more information, visit Regent Street Online and St James’s London.
A Little Bit of London In Your Inbox Weekly. Sign-up for our free weekly London newsletter. Sent every Friday with the latest news from London!